Retrieved 21 April 2016 from http://marketingdawn.com/SWOT-analysis-of-qatar-airways/ The products with high growth and high market share are classified as stars. However, the pull strategy will require the development of a prestigious brand image that could attract by adopting product, service, quality, image, people or innovation differentiation. Challenges they face due to unserved needs and desired solutions. Qatar Airways Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Journal of Historical Research in Marketing, 4(1), 30-55. make profits and get an adequate return by investing in dogs. Below is the pricing strategy in Qatar Airways marketing strategy: Qatar Airways prices its tickets in line with competition strategies. Develop a concise summary of the competitors' market and product strategies. Tangible and Intangible It can be attitudinal (customers capabilities. Lastly, focus on building- behavioural loyalty, sense of community, attitudinal attachment and active engagement Qatar is officially known as the State of Qatar. High level of customer loyalty. Haseeb (2015). Vision feelings towards the brand) and/or behavioural brand loyalty (repeat purchase). It has value based pricing and offers different price range for its premium and economy classes. size, such as- financial data of industrys major players, government data, customer surveys, published industry Tie-up and increasing global destinations can boost business, 3. However, the main focus of this paper is to explore the logistics aspect of this mega project. academic writing services at least once in their lifetime! A well-founded reputation is the pride of the company (QATAR report, n.d). propositions (USPs). This completes the marketing mix of Qatar Airways. Thus, state owned airline was able to overcome pricing challenges (QATAR report, n.d). Qatar Airways leans so heavily towards luxury and high class service that most of its preferred market is the business and the elite class. different ways to develop differentiation leadership, such as- by focusing on the reliability, durability, benefits journal of information, business and management, 6(2), 95. World-class network reach. Qatar Airways offers its services with help of a fleet that includes one hundred and ninety-two aircraft. As a national carrier Qatar Airways has its own niche market. Strategy encompasses attaining or at least attempting to attain to gain, a competitive advantage over rivals. Luxury is the keystone of the airline, using creativity and innovation to reach their objectives (QATAR report, n.d). Qatar Airways can follow three steps to conduct customer analysis: Qatar Airways can consider following factors when developing the customer profiles: The customer analysis and development of segmentation strategies run in parallel. Qatar Airways undertakes such promotion with the status of being associated with such high profile events and also improve brand visibility. It offers both passenger and cargo services. Check your email Wensley, R. (2016). Marketing Strategy and SWOT Analysis of Qatar Airways Qatar could provide an edge against rivals. Our model solutions and expert notes are purely intended for inspiration, Since everything related to Qatar Airways speaks of "excellence" the organization is always a step ahead of their customers' needs, exceeding passenger expectations when it comes to service and client satisfaction (QATAR report, n.d). As the airline is owned by the state, it enjoys many benefits like low taxes, lower rental charges and helpful financial and managerial resources from the Qatar government. Character Analysis on the famous haiku poet Basho? Springer, Cham. Qatar Airways offers massage functions and beverages like champagne and wine. WebThe analysis of the Qatar Airwayss organizational culture reveals that the company is more closely related to the disciplined work culture with vertical hierarchy and tall structure. Analyse the competitors product offerings, their market share, key strengths and weaknesses. reproduction, or any misuse in any manner. plan. By using the analytical data collected from a different market, customer and competitor surveys, develop a Continuously update the competitive analysis to make informed and strategically wise decisions. industry average and achieve the economies of scale. Corporate Social Responsibility of Qatar Airways, Qatar Airways Generic and Intensive Growth Strategies, Qatar Airways PESTEL & Environment Analysis, Qatar Airways Porter Five Forces Analysis, Qatar Airways SWOT Analysis / SWOT Matrix, Resource Based View Of The Firm - Qatar Airways, Net Present Value (NPV) Analysis of Qatar Airways, 13997-Sompo-Japan-Nipponkoa-Marketing-Strategy, 14003-Electronic-Arts-EA-Marketing-Strategy, 13991-Rolls-Royce-Aerospace-and-Defense-Marketing-Strategy, 13989-Royal-Bank-of-Scotland-Marketing-Strategy, 13986-Reliance-Industries-Marketing-Strategy. WebSWOT Analysis of Qatar Airways evaluates the brands strengths, weaknesses, opportunities, and threats. New aircraft fleet ofQatar Airways can be used to build customer confidence, 2. Lee, K., & Carter, S. (2011). Sample Aviation Research Paper on Qatar Airways (QATAR report, n.d). Involving various middlemen to distribute perishable products will Qatar Airways Group QCSC - Strategy, SWOT and Corporate Finance Report Marketing mix of Wendys - Wendy's Marketing Mix. Qatar Airways Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read Qatar Airways SWOT Analysis, STP & Competitors Following is the distribution strategy in the Qatar Airways marketing mix: dogs will be a cause of concern for Qatar Airways. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Its freight branch Qatar Airways Cargo is ranked at the third position in the world as largest cargo-carrier. Strong focus on marketing and sponsorship to increase brand awareness. If you have BIG dreams to score BIG, think out When the pandemic first hit global travel in 2020, the majority of airlines had no choice but to ground mostif not allof their fleet. Increasing competition from other airlines can affectQatar Airways' margins, 2. Qatar Airways can follow the following steps to conduct the market analysis: Qatar Airways should evaluate the market potential and volume to determine the size. This article has been researched & authored by the Content & Research Team. Marketing Strategy of Qatar Airways analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). 4ps of qatar airways marketing Social and environmental awareness also has enough resources to open their outlets, than distribution strategy should be set accordingly. Airways also offer entertainment options to its passengers. More brand building and marketing can increase brand recall. Last modified March 16, 2023. At paperdue.com, we provide students the tools they need to streamline their studying, researching, and writing tasks. But that is not the only time Qatar award has ranked top. Qatar Airways recognises the impact of good advertising on an organisation. It unfolds to become flat beds. Presently it is one of the fastest growing airline catering to more than 30 million passengers annually. Whether it is interested in: traditional brick and mortar distribution network, online distribution or a These words came from a man who had taken Qatar airways from a fleet of 4 aircrafts in 1997 to one of the fastest growing airlines in the world. Qatar Airways should also monitor the political, legal, regulatory, social and economic Strong strategic capabilities the product. Quality of the product. understand the strategic positioning of its key competitors: The company can use different strategies to get the information about competitors, such as- doing Google research, If you need help with something similar, A correlation between low cost and low price leadership is assumed in this case. The airline uses a going rate pricing technique, a strategy that allows the airline to match its services to prices that are competitively being offered in the marketplace (Hill 2016). The national carrier had to deal with conflict from European airlines that used winging tactics because there were fears about the safety of Qatar Airways' fleet. Qatar airways use a unique pricing attribute that makes it appealing to customers in every class. Doha is the capital of Qatar which was ruled by Bahrain in 1700s and in the year 1971 Qatar got independence and appeared on the world map as an independent country. The promotional plan of Qatar Airways Marketing Strategy requires the company to consider the following factors: The development of effective marketing mix strategies depends on Qatar Airwayss knowledge of its potential customer Qatar Airways enjoys lower maintenance costs and privileges like brand loyalty from the Qatari public as well. market share is low despite the high growth rate. The opportunities for any brand can include areas of improvement to increase its business. Springer, Cham. Word-Of-Mouth Makes Or Breaks Airline Carriers. Qatar Airways analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Government norms as well as other political matters influenced Qatar airways' evolution as a success story. Difference between the price charged by Qatar Airways due to its brand name and price charged by similar unbranded Qatar Airways offers Privilege Club Membership to retain its customers and thereby has agreements with different airlines and additional services like hotel and car services. provide the brand with better brand image. The content on MBA Skool has been created for educational & academic purpose only. Most of the aircraft have personal television screens. The government controls 50% share, giving it the necessary government support. The strengths of Qatar Airways looks at the key aspects of its business which gives it competitive advantage in the market. Aims and Objectives it is different from available alternatives. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Qatar Airways Finds Success During Pandemic This is evident through various training programmes it initiates for its employees. Evaluate the customers feelings and judgments of Qatar Airways brand to assess their response. The company can also develop its online website to sell the product. 4. The airline attracts the nouveau rich, baby boomers and yuppies as these customers can pay the higher costs airline demands in return for their excellent services. The growth rate of the airline is borderline utopic, their revenues and expansion doubles annually. Airways, and i want to say a big well done and keep up the good work. Web3.0 Current Marketing Mix of Qatar Airways 3.1.1 Product Strategy: New Products Existing ProductsServices is defined as involving one party offering something that is essentially It examines how the country is affected by the macro-environment factors and the strategies it has developed to seize opportunities and confront challenges. Under Akbar Al Bakers' management, Qatar Airways has seen exceptional growth and a strong presence in the market. Sometimes read books in their down time about sports, biographies, or just literary ones, Typically they read press on their topics of interest such as sports, cars, computers, and technology, Do not typically watch TV, but when they do, they look for mainstream programs, Use the internet for communications and entertainment. Qatar Airways can choose one or more segments depending on the segments characteristics and the company's resources, Rise in the international trade Since then, Qatar Airways has been one of the strongest growing airlines in the world characterised by unprecedented growth averaging double digit every year. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. performance in the market with low growth and limited opportunities. However, management should be After understanding the unique buying behaviour of customers and getting the required information through surveys, Qatar Airways: building a global brand | Emerald Insight Gulf based airlines ambitions and its implications on its customers and competitors in Europe and the United States (2013). According to Porter (1996), differentiation takes into account being different in the choice of a dissimilar mix of activities to provide a product or service. Qatar Airways can then develop the customer personas. Globally, the airline serves over 150 destinations, 7. Qatar airways pestle analysis Accordingly, we never encourage or endorse its direct submission, Since the year 2005, it has sponsored on Sky News weather forecasts. It offers duty-free shopping, check-in, play and nursery area, conference rooms, sauna, spa-treatment rooms, restaurant and Jacuzzi. Furthermore, MIA is the gateway airport linking Latin America and the Caribbean with the United States, with more flights to and from, hosting the 22nd FIFA World Cup in 2022 in Qatar. SWOT Analysis is a proven management framework which enables a brand like Qatar Airways to benchmark its business & performance as compared to the competitors. Qatar Airways is one of the leading brands in the airlines sector. Certain online retailers like Amazon are available if online distribution strategy is chosen. management in identifying the emerging opportunities, exposing the potential threats and understanding how they relate The high brand awareness acts as an anchor to other Qatar Airways can THE QATAR AIRWAYS STORY (2016). We will be discussing Qatar Airwayss SWOT Analysis. How do Qatar airways maintain such painstakingly difficult standards? and qualitatively assessing the customer market. Shaw, E. H. (2012). Kim, K. H., Jeon, B. J., Jung, H. S., Lu, W., & Jones, J. There are duty free shops, check in services, nursery, conference area, restaurants and Jacuzzi etc. Khan, M. T. (2014). QATAR AIRWAYS MARKETING Identify the director competitors and create a list of it. The airline was established for the first time in the period 1994, as a regional carrier that had a small number of routes. Arumemi-Ikhide believes that Arik can succeed due to a combination of the opportunity -- helped by economic and air transport reforms in Nigeria -- and the capability to deliver a high quality product." The Airline has stayed true to its mission statement that calls for, "excellence in everything that we do." Social Media Analysis for Qatar Airways Evaluation Essay - Free Qatar Airways is always focussed on providing quality service and facilities to its passengers travelling to worldwide destination. Qatar Airways can take information from different sources to accurately determine the market It can be done by quantitatively And what are customers desired communication modes? It has its headquarters base in Doha at Qatar Airways Tower and since the year 2013, October a part of Oneworld Alliance. West, D. C., Ford, J., & Ibrahim, E. (2015). The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360 view of the company. needs a distribution partner to serve the customers' needs. It was reinstated as the flag carrier of the country in 1997 under the reign of King Saudi Arabia, following which it began to operate international flights to various destinations around the world. World-class network reach. customers know that the Qatar Airways brand exists and can recall the important brand-related information. Electronic Inspiration LLC. status), what is price sensitivity level? collaboration between different functional areas. Qatar Airways' focused strategy works partly because the delivery of this scale of service can only be matched by a few and that gives the airline a good client share. Strategic Direction, 26(9). Qatar Airways Marketing Mix Marketing Mix Of Qatar Airways can use different trend analysis techniques for this purpose, such as- marketing mix modelling, risk analysis, choice Alternatively, check out theMarketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies. One airline that kept more routes than most operating in these severely restricted times was the Doha-based Qatar Airways. Warning! Chief Executive Officer (CEO)Akbar Al Baker, along with other partners hold 50% of the private stock in the airline. Currently Qatar Airways has a fleet size of 190+ comprising of Airbus and Boeing in its product offering under its marketing mix. Chat with us . A well oriented and streamline corporate governance Posted by Matthew Harvey on In a competitive environment, the airline has a sustainable and progressive approach to sustain their market share locally and globally. The company will be able to win market share based on discounted pricing.