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Mush Oatmeal was born as a consequence of the two taking the product to farmers markets and soliciting feedback. This page was last edited on 20 May 2021, at 01:55. They went into the Tank seeking an investment. Discipline and passion get you far, but when it comes to starting your own company, ignorance is bliss. She bootstrapped the company for a long time before bringing in outside investments from serial entrepreneurs and successful business owners who wanted to help. As of spring of 2019 Kat has stepped out of the company as COO and today functions as an owner / co founder. Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own Mush to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. The founders of Mush are Kat Thomas and Ashley Thompson. What's the Point of Store-Bought Overnight Oats? - Eater "It was great to have that outside perspective," Thompson said in the Dallas Business Journal article. Elephant Pants: What Happened After Shark Tank? Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. However, I have decided there is no shame in letting the pros help me out a bit. No mush. Oats soaked overnight and hand crafted with coconut milk or almond milk. Katherine (Kat) Thomas graduated from Duke in 2012 as a double major in Russian and International Comparative Studies with a certificate in Markets and Management Studies. Both Ashley and Kat were food lovers and wanted to develop a healthy meal that promotes nutrient absorption and minimizes starch for better digestion. This is great option if a whole pack of one flavor is a bit too much, but one or two flavors might not strike your fancy. Licensing effect: How it impact businesses? Want to find healthy, protein-packed MUSH overnight oats at a store near you? She quit her job and got to work. Debra Yu Thompson and Thomas set out to grow their company organically but found it hard to pique consumers' interest. Celebrating 50 Years of Women's Varsity Athletics at Duke, 2021 by Duke Athletics | Terms of Use | Privacy Policy. Asked how they had come up with the mush thing together, Kat says that they were talking one day when the topic of healthy foods came up. Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. Ajit is a writer from Vapi, who is a thorough researcher and likes researching startups and businesses. Orders placed Wednesday through Saturday will ship the following Monday. This made Thompson curious as to the connection between what we eat and how we feel. Read our Privacy Notice,Cookie Notice and Terms and Conditions. Apple Cinnamon, 12 Pack - 6oz Cups $60.00. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. If you are going to heat it, you will first need to transfer MUSH into microwave safe bowl or a pot for the stove, and then you can heat the product in brief increments until it is heated to your liking. In a recent interview with Kat, she revealed that the biggest testament is the thousands of emails that have come pouring in. Kat Thomas - NGWSD Furthermore, most of the foods available in the market contain high sugar and spices, which are unhealthy and promote different health conditions. Before long, its obvious that Mark and Rohan are fighting for a deal. Thompson began selling handmade batches of naturally gluten-free, protein-rich, vegan overnight oats made with plant-based milk and sweetened only by dates for zero added sugar at farmers markets in San Diego. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. You can also find the Mush on Whole grain, CVS, and 7-11 stores. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cubans offer. MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. Even the instant oatmeal packets contained a whopping 20 grams of sugar. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. They currently have their market on Amazon and will increase their valuation more and more with upcoming years. Ashleys sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. Offered in a variety of flavors, MUSH is currently available in single-serving packages both direct-to-consumer and at more than 10,000 retail stores nationwide, including Amazon, Whole Foods and Target. MUSH (Overnight Oats) - EverybodyWiki Bios & Wiki Bare Performance Nutrition CEO Dec 2022 MUSH Foods Co-Founder 2015 Board and Advisor Roles Number of Current Board & Advisor Roles 2 Katherine Thomas holds 2 board and advisor roles as Investor at Vareto and Advisor at WOLACO. They currently have their product on Amazon. Yes. They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their "cold processed" oats. Carrying on with their pitch, Ashley states that Mush is also dairy-free, protein-rich, high in fiber and served conveniently cold in ready-to-eat pods. "After college, I started a demanding career in finance and struggled to fuel myself throughout the day. They saw a gap in the availability of healthy foods that could be eaten on-the-go, so they joined forces to create MUSH. Complimenting the direction that theyre taking, Rohan subsequently asks about their sales. MUSH Co-Founder & Blair Alumna Ashley Thompson Returned - Blair Academy MUSH Foods Inc. Expands Nationally to 3,500 Locations, Hires Two - NOSH Who is the founder of Mush Oatmeal? While many agree that it is one of the best overnight oatmeal products available on the market, several users have noted that the company is relatively slow, in that there is often a multi-week per order. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. At MUSH, we soak old fashioned oats in almond, coconut, or oat milk. Unfortunately, we are not yet sold in Canada and do not offer shipping to Canada now. We haven't cooked off the vitamins and minerals. A few competitors of Mush are:-. Mark Cuban came to the rescue, provided a packaging supplier, and established a more extensive production facility to meet increasing demands. We encourage you toenjoy your MUSH cold. Please follow the link torequest wholesale access. However, Rohan was the first shark to offer a deal, calling a proposal of $400,000 with 20% stakes in the company. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. Here are the reasons of its failure! They emailed Cuban wondering what to do. MUSH | Healthiest Ready-to-Eat Oats | About Mush Oats Company | MUSH MUSH is sold in 6 oz. By February 2022, Mush Oatmeal was valued at $4.5 million and still operates in various online and offline stores, providing healthy and nutritious food.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[580,400],'wealthybyte_com-leader-3','ezslot_15',176,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-3-0'); Mush Oatmeal has grown into one of the market leaders in its category, fulfilling millions of orders for various online and offline stores. You get one opportunity to make a first impression, so engage people, empathize, and share your story. Overnight oats, if you are unaware, are. MUSH "I've been following my heart and gut to success," says Thompson. Since launching, the brand has been applauded by health professionals, including wellness expert and actress Alyssa Lynch, who said, "MUSH is the best brand to eat and have in your home at all times." Kat and Ashley accepted Mark Cubans offer after Mark informed them about his successful investment in a cookie firm that generates more than $8 million in revenue. Cuban not only provided the pair with a generous investment . You dont have to cook Mush Oatmeal as it is a ready-to-eat food product. Ashley developed the idea of creating Mush Oatmeal inspired by her childhood hack of soaking oatmeal and cereal in milk. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. If you can accomplish that, kudos to you! On their official website, the oatmeal snack also has a 4.5-star rating out of over 600 reviews. Made with clean ingredients to give you natural energy. You can soak it in dairy-free milk overnight to increase its nutritional benefits. HERE'S What Happened to Mush Oatmeal After Shark Tank! (2023) So I tried MUSH, and found out it was so, so worth it. "You Mushers know how incredible MUSH is. The founders of Mush are Kat Thomas and Ashley Thompson. There are a lot of steps in between. Next, the panel tries the dark cocoa flavour, which Kat explains, is made out of organic cocoa powder. Ready-to-eat overnight oats. SAN DIEGO- MUSH Foods Inc., the makers of MUSH overnight-soaked oats, recently strengthened its senior leadership team with the hire of Laura Troiano, VP of sales, and Gary Hildebrand, director of finance.Both are newly created roles for the fast-growing snack and breakfast brand that is a consistent best-seller at Whole Foods Market nationwide, and is on track to more than quadruple its . single serve cup. This Shark Tank Oatmeal Brand Was Just Spotted At Costco. Agreeing that healthy and convenient items were hard to find, they eventually decided to put together something themselves, she explains. However, it would be best to cook Mush Oatmeal on a microwave or stovetop at 30-second intervals. As the founders nod in acknowledgement, Lori asks them to talk about themselves. With that, more individuals have been able to enjoy the healthy snack nationwide. Follow your gut and dont be scared. As it is sugar-free, No cooking is required meal which automatically increases the customer market. RXBAR founder Peter Rahal has also invested in MUSH, and according to Food Business News, he's very familiar with nutritious and convenient foods. Mush in 2018 The After Shark Tank Update, Top 10 Most Expensive Champagnes in the World, Ash and Anvil After Shark Tank 2018 Update, CertifiKid 2023 Update What Happened After Shark Tank, Beyond Sushi 2023 Update What Happened After Shark Tank, Lance Reddick, Known for John Wick and The Wire Roles, Dead at 60, Popular Paleo and Keto Diets Can Be Harming Your Heart, Eagle Who Adopted a Rock Is Now a Real Dad, Woman Shot Dead After Pulling Up In Wrong Driveway, Boys Born to Mothers with COVID-19 May Have Altered Brain Development. But, with the help of their investor Mark Cuban, they were able to start a new production within a very short period of time of 48 hours and complete the order successfully. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. In November 2021, Mush entered Costcos Wholesale stores, adding another feather to their cap. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. Top Free Invoice and Legal Documents Tool, How to write Startup Elevator Pitch with Examples. [2] They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. After acquiring their proposal on the Shark Tank platform, Mushs sales figures rose significantly, scaling new heights in orders. Choosing a selection results in a full page refresh. MUSH. No need to heat, just eat! Plus, because it's dairy and gluten free, its easy on most stomachs. The concept of overnight oats isn't novelit's been around for a while. Due to the perishable nature of the product, we do not accept returns. If you feel your experiencewarrants a refund or reship, please reach out to us. Eventually, Mark points out that there is a difference between being an entrepreneur and having gone through the grind. From there, Rohan reminds them that he has helped many entrepreneurs turn into multi-millionaires. Here are the reasons for its failure! You can view all of these on our Variety Packs Collection Page. Shein Business Model Breakdown: How Shein makes money? Take it day by day. The method is pretty simple. It costs them $3.9 per packet and they sold it for 70 to 80 cents per unit, from where the firm manages to earn a huge amount of Revenue. MUSH is refrigerated and ready to enjoy as a healthy breakfast or protein-packed snack. Pointing out that they need more money, he is willing to offer them $400,000 for 20% of the company. Our company was founded on the belief that better food yields better outcomes. What is Growth Hacking and how does it work? The duo met in the finance industry, where Ashley worked as a trade analyst. Though he appreciates their mission and purpose, however, Robert states that he is not a fan of the food business as it requires a lot of money. Production . In fact, @costco_doesitagain reports the eight-pack they found in the Northeast region of the country costs just $11.39, while ordering a 12-pack from the MUSH website will set you back $59.99 (though, it's important to note the cups of oats are different sizes and flavors). Mush Oatmeal improves insulin and reduces cholesterol. With ready-to-eat oats that are wholesome, and then some. Mush sales grow up to $ 2 million after Shark Tank. The firm gradually experimented with the local farmers market in San Diego but expanded its reach to major chains like Whole Foods in 2018.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-leader-4','ezslot_16',177,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-4-0'); After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. Subscriptions require a minimum of 2 orders. All six flavors (and exciting limited edition flavor drops like Carrot Cake and Peaches & Cream to keep you on your toes) are well-rounded and can stand alone as a meal (if you want it to) without requiring a trip to the grocery store for fruit or chocolate to add. Mark encountered an investment that these girls wanted to change the world and offered his deal of $30,000 for 10% plus an unlimited line of credit, Barbara Corcoran offered the same. If we failed to meet this standard, please contact us athello@eatmush.com. Cave Shake(Space Shake): What Happened After Shark Tank? Our purpose is to help people maximize their potential by creating ready-to-eat foods with clean and natural ingredients that empower them to live healthier lives. If anything, it will probably take a while before we see them back on television. What happened to Pets.com? Freelance writer who loves dogs and anything related to Japanese culture. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. MUSH founders, Ashley Thompson and Kat Thomas, spotted the need for a fresh, on-the-go, clean label food option that wasn't a cold-pressed juice, Greek yogurt, or protein bar, and created a line .